EFM&A Welcomes Kelly Platt

Emerling Floss Murphy & Associates is pleased to announce the hiring of Kelly Platt.

Kelly is joining us as a Client Relations Manager in the Financial Services Department. She graduated from Niagara University with a bachelor’s in Business and is additionally licensed in Life, Accident, and Health insurance (LAH).

Kelly is a native of Clarence, NY, and currently resides in Williamsville with her husband Chris, her daughter Cici, and her dog Lucy.

Outside of work, Kelly likes hiking, kickboxing, Sabres games, concerts & spending time with family and friends.

SCAM ALERTS: Use caution and ask your agent


If you ever receive a text or email that is asking for you to share personal information, please be cautious, as there is a strong chance it could be a scam. If you ever receive such a message, please consider doing the following:

  • Inspect all electronic communications you receive to confirm the message was generated from a legitimate source. 
  • Look for telltale signs of phishing – poor spelling or grammar, the use of threats, the URL does not match that of the legitimate website. If the message does not feel right, chances are it is not. 
  • DON’T click on links embedded in an unsolicited message from an unverified source. 
  • DON’T send your personal information via text. Legitimate businesses will not ask users to send sensitive personal information through text messages. 
  • DON’T post sensitive information online

When in doubt, you can always give us a call and we will be glad to help you!

An Important Year to Support Carolyn’s House

According to the Substance Abuse and Mental Health Services Administration and the New England Journal of Medicine, the COVID-19 caused a crisis within a crisis.  Domestic violence increased about five times more than the normal incidents, while at the same time, reporting of domestic violence was down about 50%, due to the victims’ inability to safely connect with a service while homebound with their abuser.

Social and economic factors can play a major role in the increase of domestic violence, and closures of schools or childcare facilities increase this even further.

Coincidentally, every year the staff at Emerling Floss Murphy & Associates selects a “charity of the year,” for their “Friday Jean Days,” and last year they voted to have Carolyn’s House from the YWCA of the Niagara Frontier as their 2020 charity of choice.

Carolyn’s house is a supportive housing program for homeless women and children, with the mission of helping women achieve self-sufficiency and the ability to live independently through education, counseling, advocacy, supportive services and housing.

Carolyn’s House opened in 2005, providing 19 apartments with on-site support services, with most of the women and children entering the house having experienced trauma, including domestic violence and/or sexual assault.  Over 500 women and children have found refuge and a path to dignity over the last 15 years at Carolyn’s house, which was named after Community Advocate, Carolyn Van Schaik.

The organization is always in need of support from the community, including cookware, bedding, hygiene items, toilet paper and cleaning supplies.

Emerling Floss Murphy & Associates proudly raised an additional $2,000 through their Jean Day fundraising, in a year that seems to need the support more than ever.

If you are interested in joining EFM&A in supporting Carolyn’s House, please visit ywcaniagarafontier.org.

Emerling Floss Murphy & Associates Welcomes Douglas LaFay

Emerling Floss Murphy & Associates (EFM&A) is pleased to announce the hiring of Douglas LaFay, as a Financial Advisor with their Financial Services division, EMS Wealth Management.

Mr. LaFay joins EFM&A with over 20 years of experience working in the Financial Services and Insurance industry and is Registered and Licensed in Financial Services, as well as Life and Health insurance.

He graduated from the University at Buffalo with a Bachelor of Arts in Legal Studies and later completed his Master of Business Administration with a concentration in Finance at Canisius College.  After nearly 15 years as a Senior Advisor Consultant and Vice President with a trillion-dollar global investment company consulting with and educating financial advisors with stints in Florida, California, Hong Kong, Singapore, Pennsylvania & New York, Doug has left “the road” and is now applying that experience and expertise to assist clients of all stages of life to achieve their financial & retirement goals with EMS Wealth Management of Clarence, NY.

Born and raised in East Aurora, the LaFay family now resides in nearby Elma, NY. Doug’s wife, Jazmin, is a paralegal in downtown Buffalo, while twin sons, Nicholas and Donald attend Saint Mary’s High School of Lancaster, NY. When away from the office, Doug enjoys local sports and travel with his family.



Securities and Advisory Services offered by Cadaret, Grant & Co., Inc., a Registered Investment Advisor and Member FINRA/ SIPC. 9092 Main Street Clarence NY 14031 716-631-0190.  EMS Group, EMS Wealth Management, Emerling Floss Murphy & Associates, and Cadaret Grant are separate entities.

Joe Floss Named Erie Insurance Company’s 2020 Giving Network Agent of the Year

Clarence, NY – Joe Floss, President of Emerling Floss Murphy & Associates was recently named Erie Insurance Company’s 2020 Giving Network Agent of the Year!  This award is through the Erie Insurance Giving Network, which was established to encourage community building, safety and environmental responsibility.

Floss was awarded this year’s honor because of the many organizations he is involved with or donates to throughout the community.  As this year’s winner, Erie Insurance was granted $3,000 towards a charity of his choice, which was gifted to the SSG William R. Wilson, III Memorial Foundation, a foundation that is dedicated to enhancing the lives of youth service members and their families.

To learn more, and make a donation to the William R. Wilson, III Memorial Foundation, CLICK HERE.

To learn more about this program, and to view Joe’s heartfelt acceptance speech, please view the video below:

Emerling Floss Murphy & Associates Welcomes Ryan Laird

Emerling Floss Murphy & Associates is pleased to announce the hiring of Ryan Laird as a Business Development Associate.

Ryan joined EFM in early August 2020, and has a degree in history and philosophy from Niagara University. Ryan likes helping and interacting with people and says insurance is an important piece in the puzzle of life.

He resides in Amherst with his Fiancé, Melissa, his Stepson, Brayden, and his dog – Abbey. He also would like to give a shout out to his Mom, Dad and younger brother Ross!

Emerling Floss Murphy & Associates Welcomes Amanda Voit


Emerling Floss Murphy & Associates is pleased to announce the hiring of Amanda Voit as a Group Benefits Account Manager. Amanda joined EFM in early August and is certified in Life Insurance and as a Health Insurance Broker.

Amanda enjoys being able to help clients in any way she can. Whether it be something like sending in employee enrollments and terms or speaking to an employee to explain their plan options, they are always grateful and appreciative for the help with anything she can take off their plate.

“Insurance is confusing so it’s nice to be able to relieve some of that stress for people,” says Amanda.

Amanda lives in Niagara Falls, and outside of work, she enjoys fishing and crocheting!

Emerling, Floss and Murphy Insurance Announce Merger

26 Jun 2020 Company News

Three of Western New York’s top Insurance and Financial agencies have announced a business merge, effective July 1, 2020.  Emerling Agency, LLC, Floss Agency, Inc. and M. F. Murphy Insurance, Inc. will now be known as Emerling, Floss, Murphy & Associates, LLC.

This new venture will operate out of two locations.  The Barone Building, 9092 Main Street in Clarence, where Emerling Agency, LLC has been operating from since 2016, will be the Corporate Headquarters.  This location will be welcoming the employees that formerly operated from Floss Insurance Agency on Transit Road in East Amherst.

There will be a second location at the M.F. Murphy Insurance Agency building, 111 Pine Street in Lockport, NY where Mary Murphy and her staff will continue to operate.

All three agencies have a robust history through their founding members, including Norm and Nancy Emerling from the Emerling Agency, Senator Walter Floss from the Floss Agency, and Matthew J Murphy from Murphy Insurance Agency.  All three agencies had continued success through their posterities, which included the late Paul Barone at the Emerling Agency, George Emerling, Scott Medole, and Mark Medole.  Joseph Floss took over the reins from Walter and became President of Floss Agency in 1987.  Third generation owner of Murphy Insurance, Mary Murphy, is the daughter of the late Donald Murphy.

With the merge of the companies, the next generation of success has come aboard, including Dustin Emerling, Sonny Graff, and Jayce Wallace – all of whom are taking proactive leadership roles with the new company.

“By combining our experience and expertise, this merge gives our clients expanded resources and more competitive insurance products,” says Joe Floss, President of Emerling, Floss, Murphy & Associates.  “The merge was part of our efforts to take the service to the next level.”

Mary Murphy, partner and primary operator at the Lockport Branch brings history that dates back to 1925.

“This new company brings a combined total of over 200 years of insurance experience,” says Mary Murphy, Partner at Emerling, Floss, Murphy & Associates.  “This is not only great for us, but also for the clients we serve.”

Emerling, Floss, Murphy & Associates are also proud members of the EMS Group, which is an independent insurance agency formed in 1995, expanding resources, and competitive advantages even further.  Other members of this group include Stahlka Agency, Inc., and McMahon Agency, Inc.

The merge also brings a powerful force of already very active community leaders – above and beyond the associations in the insurance world.

“Being an active and impactful member of the Western New York Community has been a philosophy for all of us since day one,” says George Emerling, who is particularly active with the Clarence Rotary Club, including Past-President, Treasurer and active member of the Clarence Rotary Foundation.  “It gives us a better understanding of the people we serve.”

With that, the partners also share similar philosophies in business – success comes from outstanding service to their clients.  EFM&A is here to help their clients see protection and prosperity through quality insurance, reasonable prices, and a partnership that will help you see success.

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