First Aurora Financial Group is a valued affiliate of Emerling Floss Murphy & Associates. In June 2025, EMS Wealth Management officially merged with First Aurora Financial Group, taking wealth management services to a new level.
A longstanding presence in East Aurora and across Western New York, First Aurora brings together a team of more than 10 experienced advisors with a deep-rooted commitment to helping clients achieve their financial goals. This partnership enhances our service offerings, expands available resources, and ensures continuity for the future.
As a full-service financial firm, First Aurora Financial Group specializes in personal financial planning, 401(k) and employer-sponsored retirement plans, estate planning, and insurance solutions.
Whether you’re a small business owner, HR professional, or sole proprietor, our team is here to help you navigate the complexities of the financial landscape with clarity and confidence.
From planning for retirement to building long-term financial security, our mission is simple: to help you understand where you are, define where you want to be, and guide you on the path to lasting prosperity.